“Mr. Yuk is mean. Mr. Yuk is green.” Many who grew up during the ’70s and ’80s will remember those stickers depicting a queasy-looking, green face with its tongue sticking out.

Celebrating 50 years, Mr. Yuk became a cultural icon thanks to his unique design and clever marketing about poison control and household safety. If you’re looking for a bit of nostalgia, you’ll be happy to know that you can get stickers and more featuring his unforgettable face.

Because of Mr. Yuk’s success in bringing awareness to protecting children from hazardous products, child-resistant packaging became a meaningful conversation. Understanding the need for further reassurance on keeping children safe, the flexible packaging industry has evolved to incorporate necessary changes to child-resistant packaging.

As we discuss the importance of child-resistant packaging, let’s look at how Mr. Yuk was born and his involvement with this monumental change in flexible packaging.

The Poisonous Prevention Issues in Pittsburgh

It was 1971, the Poison Packaging Prevention Act was still new, and child poisonings connected to household products were a major concern. The Children’s Hospital of Pittsburgh had just opened its first poison center. First-year pediatric resident, Dr. Richard Moriarty, was brought on as director.

Moriarty noticed the large number of emergency visits involving children who accidentally consumed medications or household chemicals. “Frantic parents were making mad dashes to the emergency rooms when what they needed to do was call a poison center, get the right information, and, more than likely, sit tight,” Moriarty said to the Western Pennsylvania History Journal  in 2009.

Another problem in Pittsburgh, specifically, was branding confusion. The skull and crossbones symbol was often used on packaging to indicate a product could be poisonous if consumed. The issue was the Pittsburgh Pirates used the skull and crossbones as the team logo, which was also being used on other products.

Children began to associate the skull and crossbones with fun activities, like baseball, pirate adventures, and sugary cereal. So, Moriarty set out to develop a better idea which resulted in the first re-envisioning of poison imagery in at least 200 years.

How Mr. Yuk Was Created

For inspiration and guidance, Moriarty and his public relations team went straight to the source. They talked to children about what different symbols and colors meant to them and how the imagery made them feel.

“We asked the kids what they associated with the word ‘poison,’ and they said death, illness and their mother yelling,” Moriarty told “People magazine” in a 1979 interview.

Focus groups of children ages five and younger examined images such as stop signs, yelling faces, and even symbols representing death. The image that resonated most was the sick face in fluorescent green.

The final label was also designed by a child. Fourth grader, Wendy Brown of West Virginia, won a contest for her concept. One kid described it as “yucky,” and Mr. Yuk got his name. A catchy PSA that often ran during Saturday morning cartoons helped solidify Mr. Yuk’s place alongside characters like Louie the Lightning Bug, McGruff the Crime Dog, and Smokey Bear.

Child-Resistant Packaging – Going Beyond the Sticker

While items such as Mr. Yuk stickers can serve as warnings and reminders to young children, they can’t keep them out of packages containing potentially harmful substances.

A growing number of products, like cleaning supplies, pharmaceuticals, and lawn and garden chemicals use resealable flexible packaging. Child-Guard® was engineered as an innovative child-resistant closure to keep kids out of harmful packaging and give parents more time to respond.

You’ll find the Child-Guard® slider used in various industries, including laundry and household cleaners, pool chemicals, and lawn and garden chemicals. This innovative closure system was developed specifically to help packages meet the Poison Prevention Packaging Act standards.

The Fresh-Lock® child-resistant zipper was specially designed for products to not be consumed by children or taken without adult supervision. This recyclable, double lock zipper brings convenience to your small pouch applications while helping protect children. To open, adults simply open the top of the pouch, lift a colored flap, pinch the flap and outer edge of the bag, and then pull apart to open.

This child-resistant zipper is made for smaller pouch applications such as pharmaceutical, nutraceutical, and more. It can also be utilized with a variety of pouch materials including structures that maintain oxygen and moisture barriers, as well as FDA approved for food contact and post-consumer recycled.

As the leader in child-resistant closures, the Fresh-Lock® team believes it is our obligation to help prevent children from accessing potentially harmful products, and we are here to provide our expert guidance.

For more information kindly email us at [email protected] or visit our website www.fotedarengineering.com

Tags: child-guard, child-resistance, packaging trends 

Markets: Child-Resistant 

Applications: Child-resistant